150. Drugs: Advertising
150.999 Oversight of Direct-to-Consumer Advertising of Prescription Drugs
The Colorado Medical Society (CMS) supports national legislation that will reduce direct to consumer (DTC) advertising and improve review and enforcement of DTC ads by requiring the Federal Drug Administration to review and approve all DTC ads before they are distributed or aired to the lay public. The CMS supports state and national legislation to direct liability concerning misleading, confusing, and deceptive information found in DTC ads to the marketing firms and pharmaceutical firms that have produced such ads.
(Revised RES-20, AM 1999; Reaffirmed, BOD-1, AM 2014)